Go Media has announced the launch of its ‘Way to Go’ network of digital screens on Greater Wellington train station platforms.
The network consists of 49 premium 4K 75-inch LCD screens located at the busiest train stations, including Wellington Central, Petone, Waterloo, Upper Hutt, Melling, Tawa, Porirua, Paraparaumu and Johnsonville stations.
More people travel to and from Wellington CBD every day by train than by any other form of public transport.
“Advertisers looking to make an outdoor advertising campaign in Greater Wellington memorable should include Way to Go in their media mix,” says CEO Simon Teagle.
You can display a full six-second video, animation or image. The networks’ only ad specification is compatible with smartphones, making it easy to extend smartphone creative into an outdoor campaign as well.
Advertisers can buy with confidence because reach, frequency and total audience have been qualified. To enable pDOOH purchases, Impression Multiplier data for each hour of the day of the week is available through Hivestack and Vistar.
“We are delighted to introduce the Way to Go network to Wellington, offering advertisers an innovative way to connect with commuters on their daily commute to and from the CBD,” adds Teagle.
To advertise on the Way to Go network or learn more about this great opportunity, visit Go Media’s Go Planner here: https://www.gomedia.co.nz/go-planner/category/trains.
Source link – https://stoppress.co.nz/news/go-media-launches-way-to-go-train-platform-network-in-wellington/