The brand shared shots of the advertising campaign of the new Christmas collection.
Fashion house Dior was accused of covert advertising for Russia. It is about their new advertising campaign related to the Christmas collection. In the shots, models pose in a snowy birch forest, showing dresses and accessories from the new collection.
In the description, the birch grove was called tundra. The “Russian mark” was also seen in high boots, blue and white patterns, lace and dance dresses.
“In this icy realm are collected otherworldly things created by Maria Grazia Curie, which embody the wonders of the holiday season. From the snow emerges a multitude of flawless lace dresses and accessories from the cruise collection. Stay tuned for the next voyages in the continuation of the tour,” it said in the publication of the fashion house.
The reaction of social networks
- “Birches grow in Poland, Moldova, Romania, Ukraine, Finland. Thank you, Dior, from all Ukrainians for everything you do”
- “It’s like November in Russia”
- “Some Russian style”
- “These birches and boots remind me of something…”
The Dior company itself has not yet responded to these discussions.
We will remind at the Dior store the Russian blogger was refused to sell the product.