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Twitter is losing advertisers
In November, Twitter lost 55% of ad revenue, compared to the same month a year earlier, and in December, this figure reached 71%.
Corporate ad spending on Twitter last December fell 71% compared to the same month in 2021. About this reported Reuters agency with reference to data from research company Standard Media Index.
It is reported that while companies traditionally increase ad spending between November and December to promote their products ahead of the holidays, Twitter lost 55% of ad revenue in November compared to the same month a year earlier, and in December this indicator reached 71%. It is also reported that the platform is now trying to win back advertisers by offering them free ads and more control over them.