In December, companies’ spending on advertising on Twitter decreased by 71% – mass media

In November, Twitter lost 55% of ad revenue, compared to the same month a year earlier, and in December, this figure reached 71%.

It is reported that while companies traditionally increase ad spending between November and December to promote their products ahead of the holidays, Twitter lost 55% of ad revenue in November compared to the same month a year earlier, and in December this indicator reached 71%. It is also reported that the platform is now trying to win back advertisers by offering them free ads and more control over them.