The new generation of RTX 4000 video cards received a price tag from $899 to $1,599.
Many users were surprised by the high price tag of the new generation GeForce RTX 40 series video cards regarding predecessors. Yes, the price of the flagship RTX 4090, which comes with 24 GB of memory, reaches $1599.
Head of NVIDIA Jensen Huang in a conversation with MarketWatch journalists reacted to the criticism of users, warning that now this is a new reality and you should not expect that video cards will become cheaper over time.
According to Huang, “Moore’s Law”, according to which the number of transistors per unit area of a semiconductor crystal doubles approximately every two years, is long gone and no longer works. Thus, their value does not decrease.
In the interview, the head of Nvidia also criticized those experts and users who believe that price increases for video cards are unjustified, because manufacturers are not able to support innovation and at the same time keep prices at the same level from generation to generation.
By the way, as for release dates, the RTX 4090 will hit store shelves on October 12, and both RTX 4080 models (with 12 GB and 16 GB of memory) by the end of November. The latter two will cost $899 and $1,199, respectively.
By the end of the year, NVIDIA too will complete the RTX 3000 line with updated versions of the RTX 3060 and RTX 3060 Ti. The first will receive 8 GB of video memory – 4 GB less than the base model – and its price tag will be reduced to $300. As for the Ti version, the memory bandwidth can increase by 36% – up to 608 GB/s instead of 448 GB/s.
Meanwhile, Intel is preparing to enter the gaming video card market
New products should go on sale before the end of the month. They have not yet told about the cost of the new cards, but earlier, prices for the entire Intel Arc line were leaked to the network. In particular, the most expensive Arc A770 model will cost up to $399 (~14,500 UAH), and its competitors include Radeon RX 6650 XT and GeForce RTX 3060 ti.
Also, on September 27, Intel will present the flagship processors of the Raptor Lake family of the 13th generation. The company accidentally in advance declassified their characteristics. Ironically, but on the same day Ryzen 7000 from AMD goes on sale.
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